Blog  design mind on GOOD

Zipcar: The Apple of Car Sharing

By Adam Richardson - March 4, 2010

A story of innovation, ecosystems, and success from the author of Innovation X.

Companies that transform their industries usually do so by creating nicely integrated combinations of products, software, online experiences, and services. Apple, Amazon, and Google are top examples. Let me suggest that we add Zipcar to that list.

Blog  design mind on GOOD

Solving Better Problems

By Eric Wicks - January 4, 2010

Photo of a bicycle

What the bicycle can teach us about the design challenges of the next century.

Albert Einstein once said, “The problems that exist in the world today cannot be solved by the level of thinking that created them…” and he was right. In the next century, our job as designers will be to evaluate accepted solutions through a different lens. For a solution to be truly sustainable and good it must have a positive return to the environment and society. At the heart of any design problem is a question: Are we trying to make something less bad or are we trying to make things better?

design mind Newsletter Subscription

© 2012 frog design. All rights reserved. Unauthorized usage of this content prohibited.

frog  |  about  |  contact  |  privacy policy  |  terms of use