Blog  Intrapreneur

Pop!Tech Day Two: Maker's Resilience and the Post-Industrial Designer

By Kristina Loring - October 22, 2011

 

The delightful designer Thomas Thwaites took the stage today to offer a close examination of a complex design challenge. Unlike his session peers from the State Department, he wasn’t addressing the problematic organism of the U.S. foreign policy, but rather the boggling complexities of, well, a toaster.

Blog  Intrapreneur

Nothing Is What It Seems

By Kristina Loring - August 20, 2010

Consumers are calling brands’ bluff these days. No longer can there be a solely transactional relationship between brand and consumer, but a relationship built on true cultural exchange. Many companies are beginning to acknowledge the shift from just making good products to providing meaningful experiences. Of course, an important component in creating social change, is working with the communities you aim to serve in order to embolden the growing cultural fabric and not dictate it. This requires brands to experiment and offer their resources in ways they haven’t done before.

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