Feeling Tempted? Tap into Your Community

By Kristina Loring - December 14, 2010

frog launches Tempt’d, a new app harnessing social networks for behavior change, to coincide with MTV’s docu-series about overweight teens transforming their health.

In the sea of status updates and tweets that compose our virtual conversations, new ways of understanding our own identities and relationships to our community are emerging. Nowhere is this behavior more apparent than with teens, who have grown up with social media and use it to express their passions, obsessions and experiences in real time. Understanding how integral social media is to teens and the potential it has to impact their behavior, frog has partnered with MTV for its new show “I Used To Be Fat,” a docu-series that chronicles several teens’ quests to lose weight the summer before they enter college.

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