Blog Total Football
By Kristina Loring - June 21, 2010
Twitter’s fail whale swims across my browser at least four times a day and I swear he’s wearing an overwhelmed look on his face and a soccer jersey. And it is no wonder: According to Toronto's Globe and Mail the World Cup surpassed Barack Obama’s election as the biggest event in the history of the Web, swamping Twitter each time a goal is scored, and giving FIFA’s website as many page views each day as Facebook’s. So, it comes as no surprise that fans everywhere are joining online communities dedicated to virtually celebrating the monumental event. Meanwhile, organizations and companies everywhere have created online campaigns to build their brands and leave behind a digital souvenier for everyone who is dizzy with football fever. We’ve compiled a list of just some of the popular/engaging social media campaigns, so turn off your This American Life podcast or Beach House mixtape, turn up the melodious sound of Vuvuzela radio and get caught up in the mania.
