Blog  Total Football

Kick-off!

Welcome to the kick-off of Total Football, our special World Cup blog!

With the FIFA World Cup in South Africa starting on June 11, we’re launching a group blog devoted to covering the world’s largest sport event through a unique design and innovation lens. Up to the the final on July 11 in Soccer City in Johannesburg (game 64, as the true fans call it – by the way, you can still purchase tickets here), we will leverage our global network for this effort (thus sticking with the global “football” vs. the American “soccer”) and feature perspectives from Asia, Europe, and the US. At least three of our studios are located in countries that can be considered serious contenders for the trophy (Netherlands, Italy, and Germany – no, not the USA! :)).