Do You Read the Label?

By Collin Cole - September 22, 2010

Over 70 countries worldwide have energy label programs. Energy labels provide consumers with valuable information about a product’s energy cost of ownership. Government administration of these programs ensures the consistent format and  presentation of energy data on the labels. As more consumers factor energy costs into their purchase decisions, these labels play an increasingly important role in the buying process.

Energy labels must quickly, clearly, and visually communicate consumer benefits. Meaningful, easily compared information and thoughtful graphic design can help–and influence–a consumer to make smarter energy purchases. A quick look at a few countries' solutions shows that some are doing this better than others.

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