Innovation Lessons from a Vending Machine

By Jan Chipchase - June 14, 2011

Want to find the next big idea? Here’s a counterintuitive way to start:

- First, acknowledge that America is a place where consumers often lag behind the rest of the world when it comes to the mass adoption of new technologies.

- Second, take a step back and look at what innovations have worked outside of the United States.

- Finally, consider how to bring these innovations to American audiences.

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