Managing Expectation in Cairo

By Jan Chipchase - April 11, 2011

In Cairo for a week of client research, workshops and keynotes. It's good to be back in this great country for my fourth visit here. I'm working out of a downtown hotel, with a team of six, plus three local guides, who we’ll sync with over breakfast, before hitting the streets. It’s good to have time to calibrate to the city – especially one that has gone through so much disruptive change. There’s freedom in the air and most people that I’ve spoken to recognise that the hard work in building what's next is yet to come. Tahrir Square is alive with the sounds of debate, face painted kids, and the detritus of protest.

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