Crowdsourcing Design Research?

By Jan Chipchase - August 16, 2010

Every time a client asks us to conduct design research we’re faced with two significant and often conflicting challenges: limited time to run the study; and finding the right balance between breadth and depth of data collected.

Now, thanks to the efforts Jon Snydal, Celine Pering, and Catherine Sun of our San Francisco design studio we now have a new, useful addition to the data collector’s toolbox that goes some way to addressing both of these issues and, along the way, channels everyone’s inner design researcher.

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