Blog Sketch Jam!
By nelee sim - November 18, 2011
As of today, the Amsterdam studio started Speed Creation, a 30-day challenge for frogs to create something fun, functional, and creative within a 24-hr window. Every morning, two random victims (not just designers) are pitted against each other to think of and produce something that adds flare, personality, or practical value to the studio space (i.e. beautify a space, design a poster, make a better doorstop, boost morale, update the BD deck, clean up the server folders, etc.). Round and round it goes with two frogs, each creating a project within 24 hrs for 30 days.
The purpose is simple. They are challenge to use their mind, creativity, and gut in new ways. It may break their routine or force them to use another part of their brain. The 24-hr turnaround helps to keep the solution low-fi, instinctive, and personal. The idea is to have fun! Stay tuned for daily posts on the progress.
BE WARNED - As a result of a project...Someone might smile! Someone might learn something! Someone might say thank you!
