Blog designophile
By Michael DiTullo - May 6, 2011
frog design San Francisco hosted two days of California College of the Arts Industrial Design critiques this week for the course "Craft and the Hand Tool" which was co-taught by frog Executive Creative Director, Max Burton. Students were assigned a category of hand tool, such as kitchen, or garden, and, working in small teams, had to develop a brand and a collection of tools that would solve a system of problems. The final deliverable was a professional "pitch" style presentation highlighting functional models.
The final presentations were given to a panel of professionals including Sandrine Lebas, Creative Director of Lunar Design, Mike Simonian, founder of Mike & Maaike, Jonah Becker, founder of One & Co, Kyle Swen, founder of Astro, and myself, Michael DiTullo, Creative Director at frog. We look at dozens of portfolios every week, largely filled with CAD models, and seeing presentations filed with real things was beyond refreshing.
Blog designophile
By Michael DiTullo - March 6, 2011
above: invite and DiTullo's sketches from one-on-one student reviews (click to enlarge all images)
Over the past 15 years or so, I've had the pleasure of working with many University of Cincinnati DAAP (Design, Architecture, Art, & Planning) grads, in fact I work with at least four right now at frog design. On Feb 28th I finally had the opportunity to visit when Emmanuel Carrillo, chair of the student IDSA chapter, worked with the school to fly me out to give a lecture. I agreed on two conditions, first that it would be a conversation instead of a lecture, and second that I would get to spend one-on-one critique time with as many students as possible... I didn't want to talk to the students, but talk with them...
