Blog designophile
By Michael DiTullo - April 30, 2011
As designers, we often engage in many of what we call "future of..." programs, for both clients as well as for ourselves. These projects often remove some of the constraints that exist in our current product developments cycle to focus on larger macro trends in human behavior and technology to try to look forward into the future. Cynically this is sometimes called crystal ball gazing, but it often it can reveal insights that can help us to course correct more production oriented programs. Hollywood has picked up on how amazing these kinds of future explorations can be in many movies over the past 50 years, such as the way HMI is portrayed in Minority Report (UI which is already looking old) and Iron Man (CAD interface).
Blog designophile
By Michael DiTullo - January 31, 2011
This post was written by frog Chief Creative Officer Mark Rolston.
The car is 125 years old. Today, automakers are busy imagining what the next generation of cars will be. What’s different this time is the sheer number of technical, ecological, and social changes at play. It's not hard to imagine that future cars may be very different than anything we’ve seen before. But our roads will be populated not only by these new vehicles, but also by an increasingly deep history of older cars. In other words, the car of the future will also be the car of the past.
