Blog designophile
By Michael DiTullo - June 5, 2011

Automobiles are one of the most difficult objects to represent two dimentionally, yet they frequently fill the doodle-verse of many a designer. Perhaps their elusive complexity compels us to try to draw them onto the page. Or, maybe it is their emotional relevance, the way many people overlay their own personality onto vehicles, that begs designers to capture their essence on the page. Whatever the attraction, Adam Hubers, a designer at Chrysler and Matt Marrocco, an industrial designer and frequent core77 discussion forum poster, have been developing a book to help us to better understand how to translate these objects of desire onto the page. Contents include global automotive brands, global design schools, global auto show dates and locations, reference materials in both print and web format, commonly used proportions and packages, and 100+ pages of templates to practice with.
Check out the book's site and pre-order >>> HERE
Support them on Kickstarter >>> HERE
Blog designophile
By Michael DiTullo - December 19, 2010

As a Creative Director for a global innovation firm, I fly often. Having to get around the globe on short notice I sample a lot of airlines. All of us should be turning to the passenger next to us saying "can you believe this is really working" on every flight we take, but much of the majesty and magic has been sucked out of the flight experience. From the online booking process, the shoeless, beltless, TSA shuffle through security, to the ragged airplane interiors we are just trying to get through it, perhaps imagining we are in our "happy place".
Not on Virgin, where Sir Richard Branson, billionaire, innovator, adventurer (man crush) and Adam Wells, Virgin America's Design director, have created an immersive design based experience that brings back a touch of that wonder of flight.