Product as Art, Art as Product

By Dino Sanchez - July 5, 2011

3 years ago I began a series of installations involving match boxes printed with the words "Keep Air Fresh" placed in restrooms throughout New York City. The project makes a deliberate product out of a long used home remedy of lighting a match to get rid of any unwanted bathroom odors. Aside from its humor, the project represents a personal exploration of what it means to be an artist and what it means to be a designer. I am equally passionate about both, so trying to find a way to seamlessly bring the two together has been of interest to me for the past few years. Shortly after the onset of Keep Air Fresh, which has now reached over 200 installations, including the MoMA and the Brooklyn Museum (restrooms), word got out and the matches were picked up and are now sold at various retailers. The project represents the first of many projects where products serve as the medium for art and art in turn provides the material for products.

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