Blog Object Oriented
The Golden Ratio is mathematically elegant, which is why people like it. It can also be found in nature, which is why people give it credence. But neither of these things means that people prefer this proportion in designed objects or the built environment.
If you want to access people on a visceral level by using the Golden Rectangle as your template for design, then good luck. Fact of the matter is no scientific or neurophysiological data supports the idea that the Golden Ratio is pleasant to the human eye. And there is zero evidence that the brain responds positively (or at all) when presented with it. No instinctual draw, no magic power and no supernatural or psychological force is at play when this proportion is used as the basis for a design.