Blog  Object Oriented

Be Like Water

The design world seems to be drifting away from its heritage. More and more designers are becoming increasingly disconnected from the objects they design. Some of it has to do with the increasing obsession with rapid prototyping and slowly removing us, and our craft, from our work. But most of it has to do with the designer’s process and their need to insert themselves into the equation. Instead of starting with the user, or even the product, most designers are guilty of trying first to win an award, to create some new form for form’s sake, or simply just to wag their tail in the face of the user to show how clever they are.

Blog  Object Oriented

The Return of Romance in the New Frontier

Blog  Object Oriented

Inventing Outside of a Vacuum

For a while, every time my wife and I went to the local big box store we would stop by the vacuum cleaner section and check out the Dyson products. We would take them off the shelf and go through the motions with each set of products. My wife would always ask me, “How do you think they look”? The designer in me could not overlook the bright utility colors and the strong use of machine form language.

Blog  Object Oriented

Nourishing Nostalgia

Putting functionality aside, a lot of product design is about understanding consumer's emotions, feelings, and desires. Design has the power to place a product in context and it’s the context that generates value and relevance for the user.

Blog  Object Oriented

Making Do

I’ve worked in many places as a designer, but what has impressed me most about working at frog are the people. I’ve found that the frog designers are not only incredibly passionate, but very vocal on the subject of design, technology and culture. Certainly being in design and technology puts us at the forefront of cultural change. As designers we are both cultural zeitgeists and change–agents; we anticipate and guide the future. In my opinion there is a lot of responsibility with this position that ought to prompt a heated and thoughtful debate. With this in mind, frog’s product design team has launched Object Orientated. Our first contributor is industrial designer Tony Meredith, who’s passionate about the meaning of objects, particularly the unusual influences that define the appearances and functionality of an object. His first piece celebrates the inventiveness of the end-user in the design of a product. Enjoy. –Executive Creative Director Max Burton