Blog Beyond Mobile
Some innovations transcend short term competitive advantage
Since capitalism and design are, for the most part, governed by market forces, there's symmetry between them. Capitalism tends to be most effective at its lowest levels, meeting demand through efficient supply. Companies that do that well succeed and those that don’t fail. The same is true for design: At its "lowest levels," a clean look, a simple flow, and an elegant layout are fairly well understood and valued. Products that reflect these low levels succeed and those that don’t fail.