Blog The Editor's Notebook
It was a truly terrifying Halloween this year, with superstorm Sandy hitting the East Coast. Our New York team at frog was particularly affected, as the studio is located in downtown Manhattan and was closed for five days due to extended power loss. Even more challenging: the personal experiences of our entire team. Most of frog NY was without power at home, too; many had to relocate temporarily to safe places to stay, often with generous friends and family.
Many neighborhoods in the New York City area had to cope with flooding and fallen trees (and, tragically, losses of life). With the entire subway and bus system, bridges, tunnels, and other transportation arteries shut down, it was often impossible and very dangerous to get around. This meant that even very basic services, such as food deliveries, were stalled (and with gas shortages, these and repair services are still delayed in some areas). We thank everyone in our global community for their kind concern, understanding, and support during such a difficult time.
Despite the extreme challenges, frog's creative, let's-improve-the-world spirit has been shining through. Throughout the storm and afterward, we shared reports with each other on the damage of the storm and offered resources to help those in need (which included many of us). New York frogs joined in on the relief effort in a hands-on way, by dropping off food, baby blankets, and diapers to collection efforts for storm victims, and by volunteering to clean up areas throughout the area, from Hoboken, New Jersey, to Red Hook, Brooklyn, to Riverside Park on the Upper West Side.