Blog  Elektroniker

Innovation as the Human Enterprise

Innovation was the overarching theme of the World Economic Forum's (WEF) Annual Meeting of the New Champions (AMNC) 2012 in Tianjin this week. As a representative of a design and innovation firm and as a member of the WEF Global Agenda Council on Values, I was delighted to see that many panels and conversations approached innovation from a holistic perspective. That meant not contextualizing it solely as technological disruption or process optimization, but as a deeply humanistic endeavour that connects consumer and producer, along with other stakeholders (increasingly in hybrid roles), in a creative act. Innovation, after all, is a human enterprise.

Blog  Elektroniker

Embracing Openness

Rotman magazine, the print and online quarterly of the Rotman School of Management, has just released its new (Winter) issue, devoted to the theme “Open.” Openness has been a buzzword for a while, ever since Henry Chesbrough wrote his seminal book on Open Innovation, but, to apply Gartner’s Hype-Cycle terminology, now it seems as if Openness has finally reached a plateau of productivity after going through years of troughs of disillusion.

Blog  Remarketables

Remarketables 12.2.11

The week's collection of remarkable links curated by the frog marketing team.

What Grandma should have told me: Hilarious tips for the digital age.

Blog  Remarketables

Remarketables 11.15.11

This week's collection of remarkable links from the marketing team.

10 Hidden Google Tricks.

Fail Upwards: Sometimes the best thing to happen to you is not getting what you want.

Blog  blurty

Software Is Not a Mirror, and the Social Graph Isn't Your Friend

I've been skimming Jaron Lanier's "You are Not a Gadget" recently (skimming because I'm too busy with all my social media and attendant gadgets to read a real book) and all kidding aside, this idea that we are being locked in by our software is really stuck in my brain. The thesis is that our humanity is being locked in to limited practices by the limitations of the software and devices that we use ("locked in" being borrowed from engineering and the lock down of code). One example he gives is the MIDI language for music on computers, and how its early development originally meant as a very simple way to quickly model musical notes on computers became "locked in" as the musical standard and now not only defines but limits our ability to experience the full range of musical sounds in a digital context.

Blog  Remarketables

Remarketables 10.17

This week's collection of remarkable links, curated by the frog marketing team.

Steve Jobs spotted on a fence: Very clever street art (pictured above).

It's Not for Women: Dr. Pepper Ten Campaign tries to macho up their new diet soda.

Blog  Remarketables

Remarketables 9.14.11

This week's collection of remarkable links, curated by the frog marketing team.

Your Next Home Will Be a Robot: The future of smart homes.

Concept You from Volvo: Combining exquisite design with smart pad technology.

Blog  Elektroniker

Unpredictability is the New Consistency

 

A lot has been written lately about the changing profile of the CMO, a role which faces an increasingly complex set of stakeholders and expectations (“10 Great Expectations: What CEOs Want From Their CMOs”) as it is engulfed by empowered consumers, big data, digital media pervasion, and accelerated technology innovation cycles. While CMO tenures have slightly increased to an average of less than four years, the role remains a hot seat. Technology savvy, analytics prowess, and strict ROI measurement are almost unanimously heralded as the key attributes of a successful marketing leader. The CMO is expected to be a business strategist, innovator, and change agent, while at the same time also acting as the brand evangelist, inspirational communicator-in-chief, and cross-functional collaborator. Tough one. How can today’s CMO succeed in times of hyper-connectivity when long-held beliefs are shattered, audiences are transient, and “software is eating the world” (Marc Andreessen)?

Blog  Remarketables

Remarketables 8.22.11

This week's collection of remarkable links, curated by the frog marketing team.

 

Do You Suffer from Decision Fatigue?

Renovating the Fifth Avenue Cube: Apple's invisible advantage.

Blog  Remarketables

Remarketables 8.15.11

This week's collection of remarkable links, curated by the frog marketing team.

Google acquires Motorola Mobility for 12.5 billion.

Top 10 Cloud Computing Trends.

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