Blog Amphibious
By Adam Richardson - January 28, 2010
The launch of the iPad yesterday put an exclamation mark on an increasingly obvious point: Apple is the company that has captured the cultural zeitgeist. The massive hype leading up to the event - apparently achieved in a groundswell with very little effort on Apple's part - shows that they really are the "It" company right now.
Blog Elektroniker
By Tim Leberecht - December 9, 2009
I attended the Trendforum in Munich last week (frog was a sponsor), a two-day conference that gathered European innovation, marketing, and R&D executives to explore emerging technologies, social trends, and innovative business models. The program was eclectic and the content mostly of high quality. I was particularly intrigued by the opening session that intersected macro-economic forecasting with geeky trend evangelism as well as a humanistic pledge for meaning-driven business (in fact, the other sessions didn’t even come close, including special guest Ray Kurzweil, whose remote keynote, given by way of 3D-holographic projection, remained utterly flat).
Blog blurty
By Denise Gershbein - April 29, 2009
A recent post on Business Week's Innovation/Brand Blog claims "Twitter is a Fad (duh)." It refers to a Nielsen study just released that points to the lack of Twitter stickiness as being a potential roadblock to long-term growth.
Blog DONG XI
By frog China - January 3, 2009
全球化(Globalization)与本地化(Localization)作为两股强大的相对势力，为人们津津乐道，两方阵营都论据充分。日趋快捷的交通和便利的通讯把地球变成一个村，资源全球性调配，充分体现了世界贸易的由来，资源A地和资源B地相互提供产品和服务，扩大了市场，而且资源运用地更有效率。发展至今，离岸经济已经成为保证世界日常运转重要的一环。这不仅对于把呼叫中心放在印度的500强公司很重要，也是Tim Ferriss《每周工作四小时》的奥秘所在。
另一方面，本地化的号角也没有减弱。全球化使得资本化走向极端，压迫发展中国家的资源，挤兑无数发达地区的本地从业人员，带来巨大的危机感和潜在社会问题。Wal-Mart首当其冲，繁盛扩张之时，所到之处，总是引起很多投诉。
Blog Elektroniker
By Tim Leberecht - December 31, 2008
Location matters. Black Swan-author Nassim Nicholas Taleb finds "living in big cities invaluable because you increase the odds of serendipitous encounters – you gain exposure to the envelope of serendipity." That's particularly true for romance. People move to big cities not to advance their careers, party, escape, disappear, be a star, and so on. The chick-flick fan that I am, I remember very well that candid line from Sex and the City (the movie): "I came to New York City to fall in love." Exactly. "Anyone who's predicting the decline of big cities has already met their spouse," writes Clay Shirky.
Blog Elektroniker
By Tim Leberecht - December 28, 2008
Blog Elektroniker
By Tim Leberecht - November 28, 2008
Cees van Dok, frog’s executive creative director in Europe, spoke at the Trendforum 2008 this week, one of Germany’s leading conferences for “trend research, innovation management, and trend marketing,” that brings together corporate decision-makers, creative agencies, trend scouts, and the public sector.
Blog Elektroniker
By Tim Leberecht - November 28, 2008
It's a few weeks old but still worth pointing out as another recent example of "Disruptive Realism" - a clever twist on the slogan of the New York Times: 'All the news we hope to print:'
Blog Elektroniker
By Tim Leberecht - September 17, 2008
In May this year, frog founder Hartmut Esslinger spoke at the German Trend Day in Hamburg. The Trend Day is an influential annual forum that gathers thought leaders from business, media, and academia to discuss emerging social and cultural trends. This year’s theme was “Identity Management,” and other speakers besides Hartmut included Richard Florida, Danny Choo, and David Bosshart.
Blog Elektroniker
By Tim Leberecht - September 7, 2008
Reading WIRED's September issue, I had a William Safire moment: The magazine announced a few design changes, among them "enhanced color in photos and illustrations to increase vibrancy." Vibrancy. There it was. The marketing word of the month. The term du jour that everyone is just so in love with. Consumer brand marketers include it in marcom briefs, B2B marketers use it to talk up their web sites, and now even Wired!
