Blog Remarketables
By Sabrina Sandalo - November 15, 2011
This week's collection of remarkable links from the marketing team.
10 Hidden Google Tricks.
Fail Upwards: Sometimes the best thing to happen to you is not getting what you want.
Blog DesignWell
By Hanna Wickholm - October 18, 2011
The Innovation Learning Network meet twice a year and brings together the most innovative healthcare organizations in the country to share the joys and pains of innovation. Earlier this year frog hosted the ILN in the Space Needle in Seattle. The front-line innovators and leaders in healthcare explored how to take advantage of gaming ideas and principles to inspire innovation in the serious world of healthcare.
Blog DesignWell
By Eric Bailey, Aimee Jungman, and Thomas Sutton - June 28, 2011
When Google announced Friday that it was pulling the plug on Google Health, we received dozens of calls asking, “If Google can’t make it in health, who can?” But we actually think we should be looking at Google’s failure as a strong sign of where the electronic medical record (EMR) and personal health record (PHR) space is headed. To use the Gartner Hype Cycle reference we are in the “Trough of Disillusionment,” where technology fails to meet expectations and is abandoned. But, some businesses will persist and continue through the “Slope of Enlightenment” and experiment to understand the true benefits and practical application of the technology for the consumer. We also think Google’s failure is a confirmation that consumers are finally expecting healthcare products and services to rise to the same level as other industries. frog finds this in our healthcare research all the time; patients and physicians now expect their PHR/EMR to provide all the intuitive functionality and connectivity as their smart phones and tablets. If they don’t, they won’t adopt these technologies. Google Health failed on two primary dimensions: failure to create a connected and meaningful solution.
Blog DesignWell
By Varioius frogs - May 5, 2011
A majority of the first two days at the ILN summit has been focused on how games can motivate and make visible our behaviors around health. In this sense, we’ve been learning about how games can teach us knew ways of being, but one of the most provocative talks of the summit explored how we can inform (and educate) games.
Blog DesignWell
By Various frogs - May 4, 2011
Today at Seattle’s Space Needle, frog design kicked off “Changing the Game,” a health conference in partnership with the Innovation Learning Network, where front-line innovators and leaders in healthcare will explore how to take advantage of gaming ideas and principles to inspire innovation in the serious world of healthcare. The morning was about breaking in the skeptics and getting them to expand their understanding of how gaming can be used to actually create change. frog’s Director of Business Development Teaque Lenahan coaxed the apprehensive luddites critics , with a nod from the Journal of American Medicine that states, “Health games represent an emerging tool that must be considered by community health centers, accountable care organizations, and patient centered medical homes.”
Event
frog Seattle Studio - May 3, 2011
Industries are embracing “game mechanics” to influence and change behavior now more than ever. No industry is more ripe for change and suited for this “gamification” than health care.
On May 3 - 5 at the Space Needle in Seattle, frog design will host "Changing the Game,” a health conference in partnership with the Innovation Learning Network, where front-line innovators and leaders of healthcare innovation will explore how to take advantage of gaming ideas and principles to inspire innovation in the serious world of healthcare.
Blog Terms and conditions
By Ben McAllister - April 11, 2011
Whenever the topic of personal data tracking comes up, there seem to be two distinct sides in the debate: the "outraged" camp and the "who cares?" camp. A few months ago, Michael Arrington made a pretty convincing case for the "who cares?" side:
If you do stuff online, people are tracking it and putting it into a database and trying to sell you stuff based on that. There’s not much you can do about it except not be online. And it’s not all that bad, really, to get ads for diapers when you’re having a baby, or ads for cars when you are looking to buy a car. Life will go on.
Blog DesignWell
By Suelyn Yu - March 18, 2011
About a month ago, frogs participated in a Health 2.0 code-a-thon hosted by Google in Mountain View. You may remember Alex Tam's winning Healthy Commute concept at the last event. The day’s goal was to design and build new healthcare tools by bringing together developers, designers, and healthcare stakeholders. Raw data sets, such as the OpenGov data, helped inspire creative ideas to improve health.
Blog DesignWell
By Alex Tam, Steve Selzer, Montana Cherney - January 26, 2011
On Dec 11 and 12, 2010, nearly one hundred people gathered at frog design’s San Francisco studio for Health Games Camp. This diverse group of people included healthcare practitioners, game developers, user experience designers, entrepreneurs, and more, all with an interest in improving healthcare behaviors. This quasi-unconference, quasi-workshop used multi-level game play as the framework to create practical game-based solutions for real health problems. Julian Keith Loren from Innovation Management Institute and David Schafran played the role of Game Masters of the weekend’s activities, setting the structure of the event and tirelessly corralling, engaging and challenging the participants to push to improve healthcare games.
Blog Design4Impact
By Robert Fabricant - January 18, 2011
Social networks can be fun and good for you at the same time. Coinciding with the launch of MTV’s new mini docu-series on overweight teens trying to manage their health, frog launched Tempt’d. Tempt’d is a new application from frog to help people resist everyday temptations with the support of their online social networks.
It's easy to forget the commitments you shared with family and friends in the fading hours of 2010. That's the trick with New Year's resolutions: They rarely stick for very long. We can often chalk these failures up to faults in our hard-wiring; as scientists have shown, our best intentions rarely rule the day. But over the last 12 months I've been interested in looking at how social networks might tip the balance in your favor.
