Blog  frogs on the road

Improving Access to Medical Oxygen

The Oxygen Gap

Rwanda and Kenya experience an infant mortality rate that is eight to ten times greater than that of the U.S. The top six causes are all related to respiratory failure, and in many cases these deaths are avoidable if patients receive proper ventilation and oxygen. However, access to oxygen in east Africa is limited, expensive and unreliable.

Blog  frogs on the road

We Are the Builders of Tech Revolutions. Why Are They Still a Surprise?

We should expect another digital revolution, or two, or three.  In fact, I would like to think we could plot them like stops on a subway line, or – introducing free will – cities on a map.

Insights: Sensing, an introduction

Insights: Sensing, an introduction

Blog  Intangible

Bringing Users Into Your Process through Participatory Design

We've been seeing an intense pressure on businesses to rapidly make sense of customer needs and demands, then incorporate that feedback into new or existing products. For today's designers, it can be challenging to make well-informed decisions about the large and small details that comprise these products, especially when working within the constraints of an agile/scrum methodology.

At frog, one of the methods we turn to regularly to identify and incorporate user feedback into products is participatory design. Participatory design aims to bring users into the design process by facilitating conversations through the creation and completion of a wide range of activities. We create activities to facilitate sharing and conversation with users, providing them with materials to descriptively discuss their personal experiences and express their desires for ideal solutions. By doing this, we are able to work directly with current and future users of products and services, quickly discovering important criteria to fold into the next iteration of a product, service, or experience strategy.

Blog  frogs on the road

Myris: Access With the Blink of an Eye

Forget all those user names and passwords. Instead, your iris is scanned and saved and used as a biomorphic identifier. Science fiction? The launch of Myris, an iris identity authenticator designed by frog for Eyelock, makes it very real. Project co-leaders Jason Severs, Executive Creative Director, and Dino Sanchez, Creative Director, spoke with design mind about how the iris has the potential to become the gateway to our digital world.

Blog  frogs on the road

Oxygen is Medicine

The narrow dirt road that leads northwest to Siaya County Hospital gets choppier as we near our destination. The driver slows, changes gears, and charges ahead, completely unfazed by the 12-inch ruts and puddles in the road, or by the workers carrying crops and supplies draped over bicycles along the sides. Roads are more like guidelines in rural East Africa.

Blog  frogs on the road

Guest Post: Introducing the Goodwill goBIN

In 2014, more San Franciscans will choose to live in apartments than houses and own bikes, not cars. We’ll recycle, compost and seek other ways to reduce landfill waste, including donating to Goodwill – even if that means taking Muni, hailing Uber, or renting a ZipCar to lug our stuff there. Cue Kermit: “It’s not easy being green.”

Blog  DesignWell

Healthy Baby: Helping Newborns in Developing Countries Get a Better Start in Life

This healthy baby.

Up to 50 percent of all neo-natal deaths in the developing world occur within the first 24 hours of delivery, largely the result of inadequate access to healthcare and precarious conditions at birth. In this perilous environment, how can high infant mortality rates be reduced? That was the challenge frog was asked to solve by Bill Gates, as part of his guest editor stint for Wired magazine’s December 2013 issue focusing on lifesaving innovations. Jonas Damon, frog creative director and project lead, discusses frog’s prototype for a holistic support system to help mothers and vulnerable newborns.

Blog  frogs on the road

Valuing the Internet of Things

The Internet of Things (IoT) must move beyond hype and buzz and embrace viable value creation models, according to frog strategists Timothy Morey and Theo Forbath.

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