frog design presented an intimate reading and Q+A with Rob Walker, New York Times Magazine “Consumed” columnist, and author of the new book, Buying In: The Secret Dialogue Between What We Buy and Who We Are.
In response to Buying In, author and social commentator, Po Bronson said:
This book has vast social implications, far beyond the fields of marketing and branding. It obliterates our old paradigm of companies (the bad guys) corrupting our children (the innocents) via commercials. In this new world, media-literate young people freely and willingly co-opt the brands, and most companies are clueless bystanders desperate to keep up. I really don't know if this is good news or bad news, but I can say, with certainty, that this book is a must-read.
Walker has been called, “the most trenchant psychoanalyst of our consumer selves.” His work has appeared in a wide swath of publications, including The Wall Street Journal, Adbusters, Fortune, The Nation, GQ, Outside and The Washington Post. From 2000 to 2003, he wrote the popular Ad Report Card column, which he created for Slate.com. Walker also runs his own website, Murketing; a term he coined to describe the curious convergence of marketing and everyday life, and the cultural shifts that come with it.