Churchill Breakfast Club: Design Strategy for Business Success

frog invites you to a special event at the Churchill Club with our founder, Hartmut Esslinger in conversation with Guy Kawasaki.

Friday, August 28, 2009
Registration is 7:30 am Event begins 8:00 am

Fenwick & West
801 California Street
Mountain View, CA 94041
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Register

Speaker

Hartmut Esslinger, Founder, frog design, inc.; Author, “A Fine Line – How Design Strategies Are Shaping the Future of Business”

Moderator

Guy Kawasaki, Founding Partner and Entrepreneur-in-Residence, Garage Technology Ventures; Co-Founder, Alltop.com

Hartmut Esslinger, the founder of legendary frog design, just released his first book “A Fine Line – How Design Strategies Can Shape the Future of Business.” Throughout his 40-year career, Esslinger’s work has had a major influence on the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony’s Trinitron television, Lufthansa’s brand and fleet image, and Louis Vuitton’s brand aesthetic. In conversation with Guy Kawasaki, Esslinger discusses his perspectives on how “authentic human design” can connect strongly with both consumers and the bottom line.

For interested media and journalists: Hartmut will be available after the event if you would like to interview him.

Please contact Kerry Emberley for any media inquiries or to schedule an interview: kerry.emberley@frogdesign.com

For more info on the book, please visit www.afinelinebook.com