Customer Insight Program
frog will host an executive education program with the Haas School of Business at UC Berkeley called Customer Insight from August 9-11.
frog will run hands-on workshop about turning customer insights into new ideas for products and services. The program has a great line-up of speakers including Dan Ariely (author of Predictably Irrational, noted expert on behavioral economics and how people make purchase decisions), and a visit to NueroFocus, a company that uses brain scanning to understand decision-making. The program teaches about market and customer research techniques designed to uncover your customers’ true preferences and motivations. We all know how difficult it is to get actionable intelligence from surveys and open-ended data – this program, taught by some of Haas' top faculty, explains how.
Key takeaways include:
- Gaining new techniques for gathering actionable data from customers
- Understanding the neurological factors underlying consumption
- Integrating behavioral economics into your marketing efforts
- Using that data, and an understanding of consumer psychology, to anticipate customer desires
Videos from Past Events
On StageCheap, effective shelter for disaster reliefAt TEDxAustin, frog Principal Director Michael McDaniel show his Exo Reaction Housing Solution.
On StageDisruption by DesignIn this TEDxSMU talk, frog Creative Director Kate Canales argues that design is something we come by quite naturally as humans. 
On StageChina: The New Techonomic PowerDoreen Lorenzo discusses China's future in innovation and business.
On StageTaking the Computers Out of ComputingMark Rolston presents his vision for omnipresent computing at GigaOm’s RoadMap.
On StageBuilding the Meta-CityA digital landscape is expanding to complement—and in emerging cases, replace—the physical experience.
