New Digital Economics Silicon Valley

frog is an official event partner for The New Digital Economics (Silicon Valley) International Executive Brainstorm & Innovation Forum 2012. This two day conference has four different sessions addressing the new opportunities and challenges that emerge from a hyper-connected world.  frog Creative Director Scott Jenson will speak in the Digital Commerce 2.0 session, which explores how personal data can revolutionize payments, advertising, and retail experience.

This track will address:
• Localized Commerce: how to create compelling experiences for merchants and consumers?
• Mobile Wallets: how to stimulate mass adoption?
• Customer Data: how to incentivise 'voluntary intelligence'?

Scott will speak on how to create ‘consumer pull’ for products and services by attaching web pages to any object.

The event takes place on March 27-28th in San Francisco. To register, click here.