The Economics of Attention
Politicians, journalists, marketers, the entertainment industry, even educators and the clergy – everyone wants our attention. Attention is increasingly considered a form of capital, part of a parallel economy of the mind. On April 9, 2008, frog and the Norman Lear Center came together to host a cross-disciplinary discussion on the topic, looking at how this new attention economy is informing business models in advertising, media, and design. Participants included Richard A. Lanham, Professor Emeritus of English at UCLA and author of The Economics of Attention: Style and Substance in the Age of Information; David Merkoski, Creative Director at frog design; and Marty Kaplan, Director of the Norman Lear Center at USC. The conversation examined how shrinking attention spans and the commoditization of attention shape our culture for good and for ill.
Videos from Past Events
On StageCheap, effective shelter for disaster reliefAt TEDxAustin, frog Principal Director Michael McDaniel show his Exo Reaction Housing Solution.
On StageDisruption by DesignIn this TEDxSMU talk, frog Creative Director Kate Canales argues that design is something we come by quite naturally as humans. 
On StageChina: The New Techonomic PowerDoreen Lorenzo discusses China's future in innovation and business.
On StageTaking the Computers Out of ComputingMark Rolston presents his vision for omnipresent computing at GigaOm’s RoadMap.
On StageBuilding the Meta-CityA digital landscape is expanding to complement—and in emerging cases, replace—the physical experience.
