frog design and IxDA NY present:
Designing for Global Impact
A conversation with Nokia's Jan Chipchase on effective design research in cross-cultural mobile markets
Date: Wednesday November 5th, 2008
Registration: 6:00pm (refreshments served)
Please arrive by 6 to allow time to get through security. Photo ID required by security to enter building. It must match the name on the registration list.
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
JPMorgan Chase Auditorium
277 Park Avenue
New York, NY 10017
(between 47th & 48th, on EAST side of street)
Jan Chipchase is one of a team of researchers and anthropologists working at Nokia. Based within the design organization at Nokia, his job is to study people around the world - how they behave, communicate and interact with each other and the things around them. He shares his observations and insights with Nokia designers, who often accompany him on field trips, helping them to create new ideas for how mobile devices will look, work and be used in the future.
Most of his time is spent in the field conducting research projects. This takes him out onto the streets, into people's homes and public spaces to observe, document and analyze the rich tapestry of everyday life. Recent projects include visiting Uganda to look at shared phone use, several trips to India to look at how design can make mobile devices more accessible to people with low or non-existent levels of literacy and a study in South Korea looking at how early adopters were reacting to the then recently launched mobile TV.
His research focuses on the future three to fifteen years from now - understanding today's base human motivations, detecting early signals of new trends and combining this knowledge with an understanding of where technology is heading. The research is used by the design team together with a suite of other tools to help inform and inspire the design of future products, features, applications, services and platforms. In 2006 alone this took him to fifteen different countries, helping Nokia understand both the similarities and differences between cultures.