After more than 50 years under military rule, Myanmar (formerly Burma) is just beginning to open up to be a free and democratic nation. The people of Myanmar currently face challenges and complexity that vastly exceed the creative resources available to address them. Point B Design + Training (pointB), a partner of frog, is leveraging this unique time and context to change the story of Myanmar from seeing problems to creating new possibilities.
I’ll admit it. I was ready to dislike the new FOX and National Geographic series, Cosmos: A Spacetime Odyssey. You don’t mess with a man’s childhood memories.
On February15th, frog Milan hosted the 3rd annual World Information Architecture Day: a global sharing of experience and vision among the IA community. Taking place in 24 cities on 6 continents, the Milan event attracted 120 enthusiastic participants to frog’s studio for a day of sharing and collaboration themed “Design for a Better Everyday.”
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The programmable world is already here. Are we ready for it?
If we want to better understand the power of the contemporary software interface, then it’s useful to look at the social context. The emerging Millennial generation, for example, is disillusioned with the wide gulf between their consumer and corporate digital experiences. In terms of lost productivity, this is only the tip of an iceberg. We are experiencing a generational shift in which hardware platforms, code, and expected behavior are driving a software evolution.
We've been seeing an intense pressure on businesses to rapidly make sense of customer needs and demands, then incorporate that feedback into new or existing products. For today's designers, it can be challenging to make well-informed decisions about the large and small details that comprise these products, especially when working within the constraints of an agile/scrum methodology.
At frog, one of the methods we turn to regularly to identify and incorporate user feedback into products is participatory design. Participatory design aims to bring users into the design process by facilitating conversations through the creation and completion of a wide range of activities. We create activities to facilitate sharing and conversation with users, providing them with materials to descriptively discuss their personal experiences and express their desires for ideal solutions. By doing this, we are able to work directly with current and future users of products and services, quickly discovering important criteria to fold into the next iteration of a product, service, or experience strategy.
Forget all those user names and passwords. Instead, your iris is scanned and saved and used as a biomorphic identifier. Science fiction? The launch of Myris, an iris identity authenticator designed by frog for Eyelock, makes it very real. Project co-leaders Jason Severs, Executive Creative Director, and Dino Sanchez, Creative Director, spoke with design mind about how the iris has the potential to become the gateway to our digital world.
We spent the last weeks of Project Bertumbuh working out of Hubud, the Hub in Ubud, as our global team (South Africa, Indonesia, U.S., Italy, Singapore) prototyped and created business cases for our top concepts. As experienced innovators, we know good ideas when we see them, right?
Last October Superstorm Sandy slammed into the Eastern Seaboard of the U.S., leaving a trail of destruction that stretched from Florida to Maine. More than 100 people died and 300,000 homes were destroyed. Total damage reached $75 billion, much of it in the New York-New Jersey area. On the first anniversary of the storm, we look at a collaborative project between frog and FEMA, the Federal Emergency Management Agency, aimed at finding innovative approaches to disaster relief.