The Bertumbuh Project team has been navigating many different communities in the course of our field research. From fish distributors in North Jakarta to trash resellers in Bogor to tea plantation workers in Cikoneng, we’ve been learning about how people think about money. Their actions -- how they save and spend, search and strive -- are interesting to us. In addition, their mental models are just as fascinating. All of that data, and all of these stories, are important for our synthesis and design process.
Prio is a meatball seller in Ciherang, and this morning he invited us in to sit down and chat. His day typically starts at 3:30am when he wakes up. From 4:00am to 6:00am, Prio goes to the market to buy ingredients, returns home, and makes meatballs until 9:30am. From 9:30am to 10:00am he takes a rest. The the real work begins from 10:00am to 10:00pm when Prio sells his product. All of this hard work nets him about 100,000 rupiah a day - or roughly $10. He knows which days he makes more money (Saturdays and Mondays), but he has no idea why.
Most children in the developing world will never see a doctor or visit a clinic, relying instead on Community Health Workers (CHWs) who are a critical link in delivering basic healthcare to underserved populations. Every day this dedicated and largely volunteer network of CHWs visit patients, help screen for life-threatening diseases and dispense medication, often with little training or support.
Our first experience in Jakarta consisted of walking through mud and over broken stones to get to a client meeting. The streets, congested because of severe traffic, meant taking a taxi the 3.6 km would have taken too much time. So, off we went, negotiating the heat in our business attire.
Our Aging in Place initiative is focused on exploring product and service solutions that encourage the continued autonomy, independence and wellbeing of seniors who are aging at home. After our initial research and ideation phases, we found ourselves returning to a core set of themes that were fundamental to each of the varied seniors we interviewed: Identity – “Help me stay ME,” Sociability – “Help me stay engaged,” Routine – “Help me stay in control,” and Activity – “Help me stay mentally and physically active.”
Up to 50 percent of all neo-natal deaths in the developing world occur within the first 24 hours of delivery, largely the result of inadequate access to healthcare and precarious conditions at birth. In this perilous environment, how can high infant mortality rates be reduced? That was the challenge frog was asked to solve by Bill Gates, as part of his guest editor stint for Wired magazine’s December 2013 issue focusing on lifesaving innovations. Jonas Damon, frog creative director and project lead, discusses frog’s prototype for a holistic support system to help mothers and vulnerable newborns.
Sometime around 1996 I found myself standing in the upstairs library of a drafty, suburban Chicago Victorian owned by a mentor, marveling at what seemed to be a neurotic collection of books. He had volumes on cooking, social science, biology, business, systems engineering, anthropology, architecture, comics, painting, science fiction, classic literature, graphic design, and a batch of academic papers, among others. When we went book shopping together, I often left with a stack in hand similar to what was on his shelves, despite other intentions.
The notion of "design thinking" has emerged as a topic of great discussion in recent years among design practitioners, educators across disciplines, and organizations of all kinds. Whether you’re a student, graduate, or seasoned veteran you’ll find value in the following dialogue which explores some of its many interpretations and applications.
This interview was conducted by Dianne Hardin, a Master of Design Candidate at The University of Cincinnati, College of Design, Art, Architecture & Planning as part of her research for the DMI FutureED project. Hardin wanted to get perspectives on design thinking from practitioners responsible for providing it to clients and teaching it to students. This past summer, she spoke with frog Design Research Director Jon Freach and Associate Creative Director Lauren Serota, who are also founding professors at the Austin Center for Design, which aims to transform society through design and design education.
The average, postage stamp-sized urban kitchen is a very inefficient use of space, as most New Yorkers will tell you. Sitting on the counter, in all their oversized glory, are any number of machines that grind, puree, juice, cook, brew and occupy valuable kitchen real estate. Each of these machines has its own motor, power supply and controls, and each is doing its own thing independently of the other. “It’s a very fractured environment, a redundant combination of one-off systems that don’t talk to each other,” says Jonas Damon, frog creative director.
When French philosopher and writer Gilles Ménage commented on the humanist translations of Nicolas Perrot d’Ablancourt some four hundred years ago, he was criticizing the re-interpreted dimension of beauty that the translator had added to the original work.
“Translations, like women, can be either faithful or beautiful, but not both” wrote Ménage referring to a brief romance he had once had in the past, and went on to describe the lost connection between the original piece and the translators’ repurposed sibling.