The Internet of Things (IoT) must move beyond hype and buzz and embrace viable value creation models, according to frog strategists Timothy Morey and Theo Forbath.
The 7th Annual Health 2.0 fall conference kicked-off with the Health 2.0 co-founders Matthew Holt and Indu Subaiya discussing how the future of health care lies at the intersection of consumer technology, enterprise and policy, highlighting the need for a holistic ecosystem.
The day was a mix of optimism and nervous energy. Speakers, panelists and attendees touted advances in technology facilitated health care tempered by funding challenges that were magnified by the potential government shutdown, now realized. It should come as no surprise that in addition to the key topics of personalized care and big data, the subject of funding was a major theme of the day. Representing a wide variety of perspectives, from startup founders to investors to government administrators, speakers and panelists addressed the challenges of creating sustainable business models in an industry that is largely dictated by a reimbursement model that doesn't account for the current ways in which technology is transforming health care.
How do you align your organization to realize a great idea? Kim Erwin, an assistant professor at IIT Institute of Design, is tackling this question in her new book, Communicating the New.
As IIT notes, "For those tasked with innovation, creating anything new -- whether a product, service, experience, or process -- requires more than coming up with the best idea. It requires the engagement and alignment of the many individuals inside organizations who are important to its success. In Communicating the New, Kim Erwin calls out the role of communication in the innovation process as a powerful integrative tool for individuals and teams to define, accelerate and explain The New."
On October 9, 2013 frog founder Hartmut Esslinger will publish his new book Keep It Simple – The Early Design Years of Apple, an insider’s account of the origins of Apple’s iconic products and brand. In this abridged chapter of “Keep It Simple,” Esslinger recalls his first meeting with Steve Jobs and how this encounter eventually led to “one of the most successful and influential alliances between a designer and an entrepreneur in the history of consumer technology.” We invite you to read this chapter and share your thoughts.
We have entered a new age of embedded, intuitive computing in which our homes, cars, stores, farms, and factories have the ability to think, sense, understand, and respond to our needs. It's not science fiction, but the dawn of a new era.
Military veterans face tough challenges when transitioning to civilian life, especially when job hunting and planning a post-military career. To help veterans and their spouses, a launcher app called Hiring our Heroes – designed by frog and co-sponsored by Verizon and the U.S. Chamber of Commerce – offers access to tools, links and resources. Jen Blake, a program manager in frog’s Austin studio and a co-lead of the project with Carl Sieber and Jeff van Horn, says the app design “enables veterans to organize their journey step by step instead of doing it haphazardly or own their own.” The app took shape during a quick, three-week concept development program that began with the team interviewing friends and families of frogs who have served in the military, to better understand their concerns. “We enjoyed working on this project,” Blake adds, noting that an enhanced version might be in the works. “It’s a good product and a good cause.”
Evan Guzman, Head of Military Programs & Veteran Affairs at Verizon, spoke with design mind about the app and what it means to veterans.
We all generate digital exhaust as we navigate our way through the world. It starts as soon as you wake up – if you are part of the 80 percent of smartphone users who check their email within 15 minutes of waking up – and continues as you drive to work using Waze or Google maps to avoid traffic. It continues throughout your day as you use tools on your PC and apps on your smartphone. But it is moving beyond just the computer in your pocket emitting digital exhaust. At frog, we are designing systems that make the very environment we live in “think” and “sense,” from cars to store, transit systems, homes, parks, and entire cities. We are at a point where we can draw a pretty accurate picture of where you went and what you did based on the tracks you leave across sensing and compute systems.
The more I work with early state healthcare companies, the more I hear that user experience is a big concern for CEOs. Patients and providers are now, more than ever, driving the decision for which products get purchased and how they get used. Much of this choice is based on whether or not the product is usable and fits within their workflow and needs. Reaching out to users and gaining insights on how they work and what they respond to is the underpinning of good user experience and key in shaping product decisions.
In this post, I provide an overview of design research and focus on some areas to help early stage healthcare technology companies plan and execute research to gain insights from connecting with users.
The digitally connected, social media-savvy shopper of today wants to make a purchase. She browses online, texts friends and checks aggregation sites that filter the best products at the right price, just for her. In the store she Instagrams pictures of merchandise and product displays, clips e-coupons and pays with a smartphone while tweeting to celebrate her finds.
For retailers of the future, imagine this scenario on steroids. It’s shopping as a seamless, stress-free journey that merges the functional and the emotional and adds memorable emotional moments along the way. The retailer of the future will choreograph every step of this journey, based on reams of deep quantitative and qualitative data that reveal the wants, needs and behaviors of shoppers.