Numbers
Luck Has a "RNG" To It
Playing the odds: how slot machines and the uncertainty of random numbers stimulate the human psyche.
Hasselblad 501CM
Observing the observer: the Hasselblad 501CM has become both a physical artifact and a mythical symbol of ritualized engagement with the world.
Erik Spiekermann
Legendary type designer Erik Spiekermann talks type with frog, expounding on the beauty – and the difficulty – of designing numbers.
Calculated Design
In defense of quantitative analysis: a new call for integrated design research.
The Urban Legend of Corporate Intranets
Beyond the mythology: the real factors at play in building an effective corporate Intranet.
Writing Without Words
Book designer Stefanie Posavec visualizes On The Road as a literary organism.
City Guide: San Francisco
frog has studios in nine cities in the US, Europe, and in Asia. Starting with San Francisco, here’s a frog’s-eye view of some of our favorite spots.
