On Stage

Watch frog designers, strategists, and technologists present their work and ideas to conference goers in cities around the world.

Behavior as the Medium

What will it take to change people’s behavior around the smart grid? Executive Creative Director David Merkoski spoke to leading policy makers, entrepreneurs, and innovators at the Gridwise Global Forum in Washington D.C. about strategies for engaging consumers in smart energy. Merkoski explains the need for moving beyond awareness technology and towards programs that will motivate users to change their existing patterns, and ultimately there relationship, with the smart grid.

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