On Stage

Watch frog designers, strategists, and technologists present their work and ideas to conference goers in cities around the world.

Design Thinking and the Future

In his presentation at LIFT09 in Geneva, Fabio Sergio, creative director at frog design, explores design's role in creating habitable and desirable futures. He shows various examples to explain how people-centered design goes beyond usage or consumption and should be about culture and seeing people how people react to things within their own culture.

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