On Stage

Watch frog designers, strategists, and technologists present their work and ideas to conference goers in cities around the world.

How Design Triggers Transformation: Part II

frog hosted a design mind Salon in Amsterdam that featured a presentation by Microsoft researcher and computer scientist Bill Buxton. Sixty select guests turned up to the Felix Meritis Building to hear Buxton, frog Executive Creative Director Tjeerd Hoek, and independent Dutch Creative Director Marcel Kampman speak about “how design triggers transformation.” Bill Buxton stresses that great design doesn’t stem from a singular designer or a great design department, but from the entire culture of the company. He goes on to discuss the crucial role design plays in solving the “wicked problems” that businesses face and how incorporating design can transform organizations.

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