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Watch frog designers, strategists, and technologists present their work and ideas to conference goers in cities around the world.

Relinquishing Control: Creating Space for Open Innovation

How can we let users guide design? frog Creative Director Thomas Sutton spoke on Open Innovation on the main stage at the Lift conference in Geneva, Switzerland. As opposed to focusing on tests and techniques to research and define exact consumer needs, Sutton explores the importance of cultivating empty spaces where people can innovate for themselves in a guided yet unconstrained process.

Check out Sutton's slide presentation below:

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