On Stage

Watch frog designers, strategists, and technologists present their work and ideas to conference goers in cities around the world.

The Future of the Web

frog Creative Director Adam Richardson gave a keynote speech at Amsterdam’s Next Web conference, the fifth annual gathering to discuss trends in the digital landscape, on how “The Future of the Web Will be Invisible.” Richardson discusses the intersection of the physical and the digital, and his term “Webjects,” the blending of objects and the Web. Richardson believes that computers and phones are on a collision course. In the past, we believed that in order to truly understand computers, we thought we would have to go into a computer (i.e. Tron) but now, computers are stepping into our world (i.e. augmented reality). Richardson believes that the same thing is happening to the browser: “We can now walk inside the browser.”


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