On Stage

Watch frog designers, strategists, and technologists present their work and ideas to conference goers in cities around the world.

The White Box Talk

Picking up where he left off last year, frog's Chief Creative Officer Mark Rolston explores new directions in mobile technology and design at the 2009 Emerging Communications Conference in San Francisco on Thursday, March 5. Using the metaphor of the phone as a white box in which software becomes the key driver of the mobile handset experience rather than the device itself, Rolston suggests that the future of the mobile experience will be a blurring of the line between the physical world and the virtual one.

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