The Other Singularity

frog has been kicking off SXSW Interactive by hosting the festival’s Opening Party for over a decade. Each year, frog Fellow Jared Ficklin assembles a team of designers and technologists to create “a large scale, technology-driven social experiment”—treating partygoers to installations that challenge perceptions of technology and provoke fresh conversations about its context in our lives.

This year’s party, themed the Other Singularity, explored what happens when technology is embedded in new places and unexpected ways. Featuring a Crowd Sourced DJ with partner TouchTunes, Light as Ink, and a Robotic Zen Gardener, the event asked attendees to reexamine their digital lifestyles as technology inevitably shows up in even the most mundane places.

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