Collection No 1


Aged to Perfection

By the time you finish reading this, both of these consumer products will have been recycled at a local e-waste facility.

Both the iPhone and the analog Canon served useful lives and have been replaced with their newest counterparts. The iPhone is being retired after 3 years because its touchscreen has stopped working. In contrast, the point-and-shoot camera works like new after 7 full years, but is being retired because it’s not digital. It’s funny how sometimes a low-tech product can outlive a high-tech one because there are fewer components to fail. So here we have two well-worn objects in product purgatory.  Before they are sent away to be dismantled and melted away, I’d like to take a moment to examine their materiality and how it has aged with time. At a glance both products are a satin-finish silver color, but upon closer investigation their battle scars reveal the stuff they’re actually made of.


After 3+ years of having been carried in the same pocket as a ring of keys, the iPhone has acquired a polished patina over its aluminum shell. Abrasion of its hard-anodized surface has revealed the raw aluminum within. The camera’s shell has been worn in a very similar way but instead reveals black plastic concealed by silver paint. Slightly less flattering. The camera’s emulated metallic finish is only surface-deep and its wear tends to emphasizes awkward artifacts of the injection molding process used to create it. At this point the Canon camera’s shell looks like garbage while the iPhone’s is starting to resemble something more like an heirloom pocket watch.

Interestingly, both of these products spent the greater part of their working lives sporting these wear patterns. The truth is that consumer products are ‘new’ for a very brief moment when they are first removed from the packaging, but spend the great majority of their useful lives as ‘used’ products in the process of decay. Many welcome the breaking-in of products like a leather wallet or a pair of jeans as this wear can be aesthetically-pleasing. The Japanese have a term for this, “Wabi-sabi”. Wabi-sabi can be used to describe the aesthetically pleasing wear of an object as it decays over time. It’s a notion that embraces the transience of objects and celebrates the purity of the imperfect. Aging with dignity is a criteria designers should recognize in their efforts.  I’m thinking of a future when products are designed not for the brief moment when they are new, but for when they have been aged to perfection.


frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

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