Collection No 7

Behind Design

frog Helps Transform Designers into Founders

A new study by The Design Management Institute and Motiv Strategies found that over the last 10 years, design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 228%. If design plays such a big part in a company’s success, how come there are very few designer CEOs? That’s about to change.

frog has been invited to participate in 30 weeks, a program supported by Google and Hyper Island that aims to give designers the skills they need to be effective startup entrepreneurs.

Designers will spend 30 weeks with 10 different resident instructors, spanning from design, technology, business and venture capital, to learn what it takes to bring a new product to market.

frog is one of the 10 residents in the program, running a four week module called “Design: Creating Value,” where 30 Weeks students learn the fundamental tools needed to locate, research, and define business/design opportunities.

The module was structured to give students a realistic application of frog’s design thinking methodology and tools for ideation, and is being spearheaded by three frogs from the New York studio: Kevin Rogers, Geoffrey Schwartz, and Alessandra Lariu.

The module curriculum was developed to mimic the frog design approach we employ everyday for clients. First focusing on finding potential unmet needs in the market to help inform opportunities for design, from there, we created a series of exercises to help students turn opportunities into actual concepts to eventually use for consumer evaluation.

Much like an actual start-up, students will be expected to create experience-based sprints, building, testing and iterating on their product. Alessandra, Geoffrey and Kevin host office hours for the students, providing ongoing feedback throughout the process.

At the end of the 30 Weeks program each student will be equipped with the skills and toolset needed to eventually launch a beta version of their product.

The 30 weeks program runs from September 2014 to March 2015 and is supported by Google in partnership with Hyper Island, SVA, Parsons, Pratt and The Cooper Union.

Geoffrey Schwartz

Geoffrey is a Strategy Director and CX Co-Lead at frog New York, bringing 10+ years of innovation experience to clients ranging from Fortune 100 to early-stage startup.

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