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SXSW Interactive PanelPicker is now open for voting! Check out all the frog sessions and vote to help get them on stage.
Bringing a product to life is one thing, getting people excited about it is another. Founders need to inspire people to believe in their company’s potential, whether those people are investors, employees or users. Hosted by frog, a leading design firm, and CrunchFund, a leading early-stage VC firm, this workshop is about taking your awesome product and building a story around it – one that is compelling, believable, and able to amplify the effect that you will have in the world. Vote now!
Kristin Krajecki, Brand Director, frog
Pat Gallagher, Partner and Co-Founder, CrunchFund
Taylor Hamilton, Principal Film Director, frog
Smart devices make our lives more convenient by responding to our desires, but is that really smart? As energy resources dwindle, we must design networked devices to make sustainable decisions for society. In this talk, we will challenge today’s attitudes towards energy consumption and our limited definition of a smart device. We’ll explore how Authoritarian Objects not only respond to human whims but also to information from our infrastructure – moving us away from unlimited energy demand. Vote now!
Agnes Pyrchla, Senior Strategist, frog
Jon Grossman, Industrial Designer II, frog
Studies show that women are more likely to be interrupted in meetings. In addition, men are more likely to critique females for coming on too strong in the workplace according to Stanford University’s Clayman Institute for Gender Research. With a combined 32+ years leading Fortune 500 project client and project teams, Alexis and Jona have a pointed perspective on commanding a room. They’ll discuss the strategies, tactics, challenges, and behaviors to put your best foot forward. Vote now!
Alexis Puchek, Principal Designer, frog
Jona Moore, Executive Technology Director, frog
When our products have the ability to clearly communicate with us through artificial intelligence, the depth of our relationships with them will grow exponentially. In this emergent age of conversational UI, virtual assistants, and autonomous everythings, there is a need to craft the roles these emotionally intelligent AIs play in our lives. This talk will outline an approach to designing AI products that fundamentally redefine our relationship with technology. Vote now!
Seth Snyder, Senior Interaction Designer, frog
Prosecutor Kelsey McKay realized that strangulation was not being taken seriously enough by first responders or victims; resulting trauma can cause death days or weeks later. To help convict strangulation perpetrators at trial, McKay created a field investigation tool that resulted in a 36% increase in filed offenses in just one year. This talk will explore how law enforcement agencies can replicate this success, and how designers can apply design research at government-sized scale. Vote now!
Ryan Menefee, Senior Strategist, frog
Kelsey McKay, Founder, McKay Training & Consulting
We are hyper aware of how we create, curate, and live with digital versions of ourselves. But what happens to those digital selves in death? We design digital experiences with life in mind. How might we also start designing with the inevitability of death in mind? And with new start-ups holding out the promise of a digital reincarnation, how do we ensure we clearly differentiate between digital life and digital afterlife? Vote now!
Rebecca Blum, Senior Strategist, frog
As design thinking expands beyond Stanford and start-ups to corporations and non-profits, we wanted to explore whether women bring a unique approach or perspective to innovation. Many of the most visible pioneers of design thinking have been men yet the approach is rooted in empathy, a trait often associated with women. We’ll talk to female practitioners of design thinking about what strengths women innovators bring to the table and debate whether gender plays a role in innovation at all. Vote now!
Turi McKinley, Executive Director, frog
Shanti Mathew, Strategy Director, Public Policy Lab
Danielle Merfeld, VP and GM, Niskayuna Technology Center, GE Global Research, General Electric
Ariba Jahan, Director of Innovation, Ad Council
Intelligent bots that run automated tasks, simulating human decision making and interactions, will soon be improved and coordinated to deliver more of the complex roles in building and running businesses. In a fictional look into the future, we will explore how notable trends from today can plausibly create a the start-up businesses of tomorrow, including bot-based strategy, market exploration, R&D, marketing, sales and finance functions, with minimal human intervention. Vote now!
Toshi Mogi, AVP Strategy, frog
Interacting with humans requires all our technological senses to understand them beyond words and gestures. Computer vision brings awareness of visual cues in facial expressions, body language, and appearance. Natural language understanding helps us get their meaning and intent. Sensing provides context to choreograph our input and output modes. This session explores cognitive services from Microsoft, IBM, Google, and others that drive our need for well-designed interactions with humans. Vote now!
Robert Tuttle, Executive Technology Director, frog
Healthcare technologies typically focus on supporting the patient. Yet, we know that care is a social process in which caregivers have a central role. If technology could enable caregivers to share a patient’s sensory experience, how might that improve health care? In this talk, we’ll introduce design principles – inspired by the body hacking community’s use of sense augmentation – for enhancing existing healthcare products, as well as designing new products for fostering empathy in shared care. Vote now!
Eryn Whitworth, Social Science Research Associate, U. of Texas at Austin
Fabiola Einhorn, Interaction Designer, frog
In today’s disruptive, rapidly changing marketplace, customer loyalty is arguably more important than any other strategic imperative. And, depending on the industry, just meeting expectations is likely not enough to keep customers coming back. The organizations who will emerge as leaders are those who commit to their customers and design experiences aligned with the core principles of meaningful relationships. Vote now!
Geoffrey Schwartz, Strategy Director, frog
Since the early 1980s, human computer interaction has primarily been facilitated through Graphical User Interfaces (GUIs). However, the combination of screen fatigue, burgeoning artificial intelligence, and technology embedded in everything from cars to homes, is exposing a need for new types of interfaces that extend beyond the visual. This talk will explore the emergence of the AUI (audio user interface), and the role audio might and should play in expressing user experiences. Vote now!
Christine Todorovich, Principal Design Director, frog
Google Glass and Heinz Purple Squirt Ketchup. How can these products be such market failures? We are swimming in data, yet it’s a fact that over 50% of products fail every year. Why is this happing despite having so much data easily accessible to us? Of course, much of the answer is that humans are messy and unpredictable. How do we cope with unpredictability and find meaningful insight? In this session, we will explore the rise of quant analysis and the fall of qual analysis. Are we better off? Vote now!
Charles Marcus, Co-founder, Vidlet
Mahin Samandani, Partner, McKinsey and Company
Charlie Burgoyne, Principal Director of Data Science, frog
Tracy Thirion, CEO, Bamboo Worldwide