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frogs at Large: Winter 2018

We've got frogs in ponds all over the world. Here are just a few of the recent and upcoming exciting talks and conferences that featured influential frogs at large.


January 9 – 12: The Heatworks-powered, frog-designed Tetra dishwasher was unveiled at this year’s CES in Las Vegas, alongside the Heatworks MODEL 3 Electric Waterheater and app. frog’s New York ID team, including Adam Wrigley, JungSoo Park and Chris Crowley, were on the ground with the Heatworks team to field questions about the the prototype for this stylish, compact dishwasher unlike anything on the market. Tetra received the prestigious Editor’s Choice Award from CES, and has since garnered numerous mentions in the press from Bustle to FastCo.


January 22 – 24: UCSF’s Michael Blum featured frog’s SmarterHealth video during his talk on the prospects of utilizing AI for precision medicine, in which he covered UCSF’s efforts to develop real-world ML/DL algorithms in pursuit of precision medicine. frog was engaged to produce SmarterHealth as a part of a larger content strategy to help share the incredible work that UCSF is doing in developing innovative new approaches to precision medicine. 


February 4: Resident body hacking expert and frog Austin interaction designer Fabiola Einhorn spoke on the panel “Designing for our Bodies” at this year’s BDYHAX conference. The panel consisted of an interaction designer, industrial designer and body modification artist, and focused on how designing for bodies (our own or others’) is never a solitary act. During the discussion, they broached such questions as: What standards and perspectives are important to consider as we increasingly engage our bodies more closely with technology? When, if ever, does a body modification actually become a part of you?


February 12-14: Rainer Wessler, VP of Design at frog Shanghai, spoke to how imperative human-centered design is when building new customer experiences for intelligent systems. In his talk “Design for Digital Literacy,” Rainer discussed the ways in which building trust with your customer is just as important as building the digital frameworks that collect data in order to deliver more customized experiences. 


February 22: frog’s San Francisco studio will host our second installment of the Exponential Unknown seriesDesigning Better Brands for the Future,” which will focus on how customer experience design and thoughtful brand ecosystems can be instrumental in companies’ growth strategies. The panel will include frog’s own Brand Strategy Director Kristin Krajecki, along with Rob Campbell, Partner at Deutsch, Jonathan Cheung, Head of Design at Levi’s, Katie Dill, VP of Design at Lyft and Jill Kremins, CMO of BNY Mellon. 


February 26 – March 1: frog’s team of CX design experts will be at MWC for in-depth demos and conversations around the four biggest emerging customer experience opportunities we see in telco and mobile. Topics will include Connected Commerce, Plug-in Intelligence, Adaptive Services and Lifestyle Accounts. Making the trip to Barcelona for MWC? Make sure to drop us a line or come say hello!


frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

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