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By looking back through the evolution of personal technology, we can see that hardware is most definitely getting warmer, softer and more human-centered.
Hartmut Esslinger founded frog in 1969 on the notion that “form follows emotion.” For years he lead with this vision, giving shape to some of the most transformative emerging technology of its time including Apple’s personal computer and Sony’s Walkman. And decades later, frog is still adamantly committed to human-centered design.
As we look ahead to the future of emerging technology, strategist Sam Haddaway predicts in this year’s Tech Trends that we are only going to see hardware continuing to “warm up.” Not only have devices such as Google Home and Amazon Echo adopted fabric bases as a way to more seamlessly blend in with the home-décor aesthetic, but the AI assistants that power such devices are getting friendlier and more human-like as well.
In order to celebrate the future of warm tech—from wearables that reflect your own personal style, to tech outfitted for the home—we’re taking a look back at the highs and lows (or warms and colds) of human-centered product design over the last few decades:
frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.