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frog and Altran demo new projects in the ride hail and autonomous mobility space at the Paris Motor Show.
Last week, the frog team from Austin trekked a couple thousand miles to the Paris Motor show with one very special guest in tow: the newly minted Alto ride-share vehicle. The team, which included Theo Calvin, Katie Inglis, Larcombe Teichgraeber and Robert Tuttle, showed off the brand new elevated ride-hail service through a beta app and vehicle that event-goers could get inside and experience first-hand.
What’s so special about yet another ride-hail? This one’s got class. In a fast-growing market that’s not necessarily dominated by the few giants we see most in the media, Alto was built to bring an elevated level of hospitality to the market, differentiating on style, safety and comfort. Every touchpoint is designed to provide a superior experience for riders, from the fleet of branded cars and employee drivers to the app that allows users to control the music and the vibe of the ride. Alto ensures that “every ride rises to the occasion.”
On the ground at the booth, event-goers were able to go through the process of ordering a ride on the app, tapping a button to illuminate the grill light once the car “arrived,” and controlling the ambiance of the ride once in the custom Alto vehicle.
“We exceeded our expectations revealing Alto at the Paris Motor Show. The response from the industry to the preview was fantastic. The whole team is even more energized to get back and launch the beta.” – Will Coleman, CEO of Alto
Event-goers were also invited to step inside some of the exciting new projects by Altran, which included a collaboration with IDEMIA called Columbia, a connected, autonomous, multi-use vehicle that integrates AI to optimize riders’ routes to reduce trips for congested commute times. Altran also demoed a driverless electric group transit solution made in collaboration with 2getthere designed to shuttle passengers from the metro station to a new island in the city of Dubai. Aricent completed the electric drive train development and production of this autonomous shuttle, and envisions such solutions to be implemented across multiple use cases from airports, business parks, universities and cities.
The frog, Alto and Altran teams had a wonderful time showcasing their newest developments in the ride hail and autonomous mobility space. Stay tuned for more on these and more exiting projects.
frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.